Kaufman Footwear, Kitchener, Ontario, is reviewing its $5 million to $7 million ad account, consisting of $3 million to $4 million in media spending and the rest in co-op, Web and promotion. Kaufman will consider incumbent Brandworks International, Toronto, and other agencies in North America with footwear or outdoor apparel experience. A decision is expected this fall. Kaufman markets Sorel rugged shoes and apparel.
Copyright July 1998, Crain Communications Inc.