The print ads, shot by Minneapolis photographer Craig Perman, capture the bleakness of an endless highway as a pack of impatient speeders are stuck behind a state trooper, or the sudden excitement of your car splattering noisome roadkill (at right), illuminated with the copy: "It's 102 degrees. The AC is on the fritz. The worst part lies ahead." A radio spot takes a more aggressive tone when the ghostly skunk seeks revenge: "Let's just say it's payback time, and I'm going to unleash."
Writer Greg Beaupre and AD Jeff Jahn were on the road for a week before they compiled their white-line fever dreams. "We really wanted to get into the mindset of the road-weary traveler," Beaupre says, without "going over the line