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Shoney's opens $15 mil review

Published on .

Shoney's has announced a review for creative as well as for TV and print media buying on its $15 million Shoney's Restaurants account. Incumbent Italia/Gal, Los Angeles, will participate. An initial cut is expected by mid-February; a decision is expected in early April. Shoney's handles outdoor advertising in-house.

Copyright January 2000, Crain Communications Inc.

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