Shoney's selected Italia/Gal, Los Angeles, an agency with experience in restaurant turnarounds, to handle the estimated $25 million account for its ailing Shoney's Restaurants family-dining chain. McKinney & Silver, Raleigh, N.C., and Partners & Shevack, New York, were finalists. Incumbent Bernstein-Rein
, Kansas City, Mo., withdrew from consideration last month. Bill Weilbacher of Bismark Corp., Dennis, Mass., served as consultant for the review.
Copyright December 1997, Crain Communications Inc.