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Shoney's picks L.A. shop for $25 mil account

Published on .

Shoney's selected Italia/Gal, Los Angeles, an agency with experience in restaurant turnarounds, to handle the estimated $25 million account for its ailing Shoney's Restaurants family-dining chain. McKinney & Silver, Raleigh, N.C., and Partners & Shevack, New York, were finalists. Incumbent Bernstein-Rein, Kansas City, Mo., withdrew from consideration last month. Bill Weilbacher of Bismark Corp., Dennis, Mass., served as consultant for the review.

Copyright December 1997, Crain Communications Inc.

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