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Shoney's set for repositioning, new shop

Published on .

Shoney's family-dining chain is readying a repositioning effort that will be part of the assignment for its new agency, slated to be selected from three finalists Dec. 18. Finalists for the $24 million account are McKinney & Silver, Raleigh, N.C.; Partners & Shevack, New York; and Italia/Gal, Los Angeles. Incumbent Bernstein-Rein, Kansas City, Mo., withdrew last month. Bill Weilbacher of Bismark Corp., Dennis, Mass., is consultant on the review.

Copyright December 1997, Crain Communications Inc.

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