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Published on .

[Tucson, Ariz.] Melvin R. Brorby, co-founder of what became DDB Needham Worldwide, died here April 28 at 101.

Mr. Brorby's 45-year advertising career saw his agency, Needham, Louis & Brorby, Chicago, become Needham, Harper & Steers, New York and Chicago, before going on to merge with Doyle Dane Bernbach.

"I always think of him as the agency's first creative director," said DDB Needham Chairman-CEO Keith Reinhard in a 1994 memo to the agency. He played a key role, Mr. Reinhard went on, "in winning the agency's first major account in 1929, a client we are proud to serve 65 years later as S.C. Johnson wax."

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