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Shopko taps Campbell-Ewald

Published on .

Shopko Stores, a discount retailer with 147 stores in 16 states, has awarded its $12 million broadcast advertising, media buying and planning account to Campbell-Ewald, Warren, Mich. Other Midwestern shops in the pitch were Cramer-Krasselt and Grant/Jacoby, both Chicago; Hoffman York, Milwaukee; and Valentine Radford, Kansas City, Mo. The review was conducted without a consultant. Incumbent Bozell Worldwide, Chicago, did not participate.

Copyright June 1999, Crain Communications Inc.

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