ShopNow.com, 24/7 launch Click2Buy banners

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ShopNow.com, a e-commerce services provider, and 24/7 Media, an Internet media company, are launching Click2Buy commerce-enabled banner ads, whic allow consumers to transact purchases within online banner ads. The banners then serve as the actual point-of-purchase without requiring shoppers to leave the current site. ShopNow developed the technology, which is being licensed to 24/7 Media, which has a 15% equity stake in ShopNow, for use across the 300-plus sites in the 24/7 Network.

Copyright October 1999, Crain Communications Inc.

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