Shopping proves big online

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Home use of the Web has more than doubled in the last year, according to the National Survey of Hardware Ownership from PC-Meter, a division of the NPD Group. About 11.1% of U.S. households claim to have used the Web at home in the last month (about 11 million people) as compared to 4.4% a year ago. Additionally, about 14% say they've used some type of Internet service in the last month. The results are based upon responses to an October survey from about 10,000 PC and non-PC-owning households.

Separately, the most recent PC-Meter Web audience rating report shows that 25% of Web users visit shopping sites. While online shopping reached only 16% of the population in March, that number jumped to 25% this September. Also, shoppers proved to be 71% male in September, up from 62% male in March. The top five shopping Web sites include Shareware.com, Columbia House Co., the ZD Net Software Library , CUC International and Amazon.com Books.

Copyright December 1996, Crain Communications Inc.

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