Online comparison shopping site DealTime.com begins testing new TV ads May 10. Margeotes/Fertitta & Partners, New York, handles the estimated $25 million account. Two :30s promote DealTime's ability to do the legwork for consumers and pose the question, "What will you do with your DealTime?" One spot features a woman enjoying the free time she can spend with her children thanks to DealTime's help in purchasing a digital camera. The TV spots are supported by spot radio and print ads plus direct marketing initiatives in New York and San Francisco.
Copyright May 2000, Crain Communications Inc.
