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Four shops compete in Compaq pitch

Published on .

FCB Worldwide, Grey Advertising and incumbent DDB Worldwide, all New York, will make presentations for Compaq Computer Corp.'s estimated $300 million global account starting April 3. A fourth, as yet unnamed, contender also is expected to pitch. FCB is said to have the edge, due to its technology expertise and strong portfolio, according to a person close to the situation. Separately, in the search for a chief marketing officer, the internal candidate is believed to be Peter Blackmore, senior VP-sales and marketing; an external candidate also is under consideration, according to someone familiar with the search. Compaq officials declined to comment.

Copyright March 2000, Crain Communications Inc.

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