Eight shops in Scudder review

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Scudder Kemper Investments, Boston, picked eight agencies to compete for its $15 million to $20 million account: W.B. Doner & Co., Southfield, Mich.; Heater Advertising, Boston; Impact Communications/FCB, Chicago; Saatchi & Saatchi, Toronto; and Angotti Thomas Hedge, Gotham, Grey Advertising and Grace & Rothschild, all New York. Presentations are next week. The eight will be cut to three finalists; a decision is expected in March. Pile & Co., Boston, is handling the review. Some of the incumbents--Doner, Heater, Impact, and Saatchi--may retain their assignments, and one shop will also receive an assignment for a branding campaign. Scudder Kemper was formed in January by the merger of Scudder Stevens & Clark and Zurich Kemper Investments.

Copyright February 1998, Crain Communications Inc.

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