SHORTS-CASTERS FOR NEW JORDAN UNDERWEAR

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Sportscasters Ahmad Rashad and Roy Firestone are fans of the Michael Jordan Collection From Hanes, in a spot for the new underwear. Mr. Jordan also appears in the commercials for the underwear line, which Hanes Underwear Co. is targeting against designer brands. The other spot lists some fashion designers and notes their lack of basketball prowess -- then Mr. Jordan asks: "So why are you wearing their underwear?" The campaign from Long Haymes Carr, Winston-Salem, N.C., also features a foldout in GQ's "Men of the Year" issue. Creative
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