Mr. Lawson, whose floating space logo idea was brought down by a meteor shower of criticism from the likes of astronomer Carl Sagan, is linking the lunar sponsorship to education. "While the lunar rover is on the moon's surface a kid in the classroom will see the rover in real time and be able to drive the lunar rover," he said. The sponsorship package will be patterned after the Olympics, using a number of different marketers from non-competing product categories. Smaller sponsors would pay between $1 million and $2 million and larger marketers $10 million to $20 million to take part.
Copyright August 1995 Crain Communications Inc.