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Showtime names Burnett for $45 million account

Published on .

Showtime Networks tapped Leo Burnett USA and Starcom USA, both Chicago, for its $35 million to $45 million advertising and media account. The Bcom3 Group units were selected over incumbents Y&R Advertising and sibling unit Media Edge, both New York.

Copyright September 2000, Crain Communications Inc.

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