SI delays basketball preview issue

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Sports Illustrated was to have its Pro Basketball Preview issue on newsstands today but has pushed back the launch date 20 days to October 23. Matt Barr, publications director of the Sports Illustrated Presents unit, blamed the delay on the National Basketball Association labor dispute that was resolved in mid-September. "Ad sales had nothing to do with it. It's a newsstand driven product and it has to have a sense of currency to appeal to readers." The magazine carries a rate base of 200,000 with a $14,000 price tag on a full color ad.

Copyright October 1995 Crain Communications Inc.

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