Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Gambrinus Co. will go cross-cultural for St. Patrick's Day as it brings back the "Kiss Me, I'm Irish" promotion for Corona beer. The Mexican import assures that its signature limes are "all the green you need." The Promotion Network, Dallas, created the promotion and point-of-purchase materials.
Most Popular
In this article: