Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

'SI' teams with CBS for 'Sportsman' special

Published on .

Sports Illustrated will broadcast a ''Sportsman of the Year'' show Dec. 14 on CBS, its first since a 1995 broadcast on Fox. Four $1.4 million ad sponsorships have been sold to Capital One Financial Corp., IBM Corp., Lincoln Mercury Co. and State Farm Insurance Cos. Sponsorships net the marketers four 30-second spots and two billboards during the telecast, as well as a spread in this year's ''Sportsman of the Year'' issue and their names and logos in all SI promotions for the show in Time Inc.'s Entertainment Weekly, Fortune, People and Time.

Copyright October 2000, Crain Communications Inc.

Most Popular
In this article: