More than 500,000 copies of the first test issue of Sports Illustrated Women/Sport
are to begin reaching readers April 11, with copies reaching newsstands (priced at $2.95) April 21, Sports Illustrated
said. The 176-page issue carries 68 pages of advertising from 40 advertisers. Newsstand sales are projected to reach 100,000. Basketball star Sheryl Swoopes is on the cover.
Copyright April 1997, Crain Communications Inc.