×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

'SI Women/Sport' mails test issue

Published on .

More than 500,000 copies of the first test issue of Sports Illustrated Women/Sport are to begin reaching readers April 11, with copies reaching newsstands (priced at $2.95) April 21, Sports Illustrated said. The 176-page issue carries 68 pages of advertising from 40 advertisers. Newsstand sales are projected to reach 100,000. Basketball star Sheryl Swoopes is on the cover.

Copyright April 1997, Crain Communications Inc.

Most Popular
In this article: