Siboney opens new office

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Siboney USA, Dallas, opened a Santa Ana, Calif., office to initially handle El Pollo Loco restaurants, an account the agency won last month, as well as portions of its Nestle USA account. Siboney President Tory Syvrud will oversee both the Dallas and Santa Ana offices. Carol Oscal was named account director for Santa Ana accounts; she was formerly director of promotions, direct marketing and PR, Mendoza Dillon, Los Angeles.

Copyright August 1997, Crain Communications Inc.

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