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Siebel believed to be preparing Super Bowl spots

Published on .

Dazai Advertising is working on two Super Bowl network spots for a client, believed to be Siebel Systems, a marketer of sales and customer service software. "It is likely that we will be there," said Tamara Ireland Stone, Siebel's public relations director. "We certainly want to do it . . . it is a perfect audience" to reach Siebel's business target.

Copyright January 1999, Crain Communications Inc.

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