Dazai Advertising is working on two Super Bowl network spots for a client, believed to be Siebel Systems, a marketer of sales and customer service software. "It is likely that we will be there," said Tamara Ireland Stone, Siebel's public relations director. "We certainly want to do it . . . it is a perfect audience" to reach Siebel's business target.
Copyright January 1999, Crain Communications Inc.