Siebel buys into Bowl

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Siebel Systems, San Mateo, Calif., bought time on the Super Bowl to push its business software, as expected. Siebel's products, including software that helps companies manage sales processes and customer service, will be arcane for most Bowl viewers, but Siebel is betting it will connect with key business targets. Dazai Advertising, San Jose, is Siebel's agency.

Copyright January 1999, Crain Communications Inc.

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