SIEGEL JOINS JWT TO RUN PRINT

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J. Walter Thompson Co. is consolidating some $180 million in print media buying and has hired Audrey Siegel in the new post of senior VP-director of print/USA.

Ms. Siegel formerly oversaw Procter & Gamble Co.'s print agency-of-record assignment at Saatchi & Saatchi Advertising, New York. P&G moved that assignment to Leo Burnett USA, Chicago, earlier this year.

Print is the last media discipline JWT has consolidated, said Jean Pool, exec VP-director of USA media services. Until now, the agency's print buying was handled primarily by print planners at its five U.S. offices.

"Print buying is really a specialty, and Audrey is renowned for her negotiation skills," Ms. Pool said. "We want our planners to concentrate on strategic issues."

Consumer print primarily will be bought out of New York, where Ms. Siegel is based. Group Media Director Bill Hebel will oversee business-to-business print and newspaper buying from Chicago, reporting to Ms. Siegel.

JWT spends in excess of $300 million annually in print; about one-third of that is for Ford Motor Co., and will remain with the separate media buying unit JWT recently set up for the automaker. It's also likely that Warner-Lambert Co. will keep its print buying separate.

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