Siegel to leave Excite@Home

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Fred Siegel, senior VP-marketing at Excite@Home, is leaving the company to spend more time with his family on the East Coast, he announced in an internal company memo. Ben Addoms, president of media and marketing services at Excite@Home will oversee Mr. Siegel's position until a successor is named. Mr. Siegel joined the Redwood City, Calif.-based company in October 1998 from QVC, where he was senior VP-marketing. During his tenure, Excite launched a campaign with Lowe & Partners SMS, New York. Excite parted ways with Lowe last fall, naming Starcom USA, San Francisco, its agency of record for media and Amster Yard, New York, its creative agency of record.

Copyright May 2000, Crain Communications Inc.

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