Fujitsu Siemens Computers will be launched in October and expects to achieve sales of $8 billion in its first year. It is understood the joint venture will operate from the Netherlands.
It is widely known that Siemens had been looking for a joint-venture for some time and was even planning to sell its computer business to the Taiwanese firm Acer.
Siemens and Fujitsu reported annual sales last year of $4.4 billion and $2.2 billion respectively.
The first new ad by the new company appears today in the German press. The ad is understood to have been created in-house.
A future advertising review is likely. Siemens employs several agencies, including Publicis MCD Munich. Fujitsu has worked with a small, unnamed local agency in Germany.
Copyright June 1999, Crain Communications Inc.