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SIGNING ON AT SIGNATURE

Published on .

Worthington "Worth" Linen, new chairman-CEO of the Signature Group, wants to take his shop from "a captive marketing house to an outside marketing house." Schaumburg, Ill.-based Signature generates $870 million in revenue as a subsidiary of Montgomery Ward & Co., tapping the retailer's customer databases for Signature's clients. But Mr. Linen wants to "accelerate" efforts to create partnerships outside of Ward's files. He explains that "Signature's role would be to help [a client] loyalize [its] database and generate revenues for both companies."
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