Softbank Interactive Marketing, as expected, launched its European division, headquartered in London. SIM, an El Segundo, Calif.-based company, is a Web rep firm that sells advertising on sites including Yahoo!, Netscape, Playboy and NBC.com. The new European division will focus on expanding its advertiser reach overseas and plans to host two workshops this February for Web sites and marketers in Brussels and London. Gordon Simpson is director of European operations.
Copyright January 1997, Crain Communications Inc.