Carling Net, developed by Carling brand-owner Bass Breweries, Carat Interactive and Hercules Communications, has doubled its hit rate in the past six months and now boasts more than 2.6 million monthly impressions. Two-thirds of those come from outside the U.K.
Softbank Interactive Marketing Europe will sell advertisers interactive advertising and sponsorship opportunities on Carling Net's Clubs, Results, Home and News pages and across the 20 top premier league club pages.
Softbank also handles advertising for Commonwealth Network, MSNBC, TV Guide Entertainment Network Netscape and Playboy.
Copyright February 1997, Crain Communications Inc.