Simmons on online buying

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An estimated 39% of the nearly 25 million American adults who have used the Internet or commercial online services in the past 12 months have made purchases online, reports the first Consumer Online Usage Study from Simmons Market Research Bureau. Simmons also will report on Thursday that some 43% of online users who have not previously made an online purchase say they are likely to do so within the next 12 months.

Copyright December 1996, Crain Communications Inc.

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