Simmons gets new owner

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A WPP Group unit transferred ownership of Simmons Market Research Bureau, New York, to marketing and media research company Symmetrical Resources, Deerfield Beach, Fla., and Stamford, Conn., in exchange for an unspecified equity stake in Symmetrical. The WPP unit, Kantar Media Research, joins Arbitron Co. as a shareholder in Symmetrical. Simmons, which had been wholly owned by WPP, will continue operating under President-CEO Geoff Wicken.

Copyright March 1998, Crain Communications Inc.

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