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SIMPLICITY SELLS FOR CASADEVALL PEDRENO INT'L WINNER GOES THROUGH SOME COMPLICATED MANEUVERS TO MAKE A POINT

Published on .

A simple idea is conveyed in Casadevall Pedreno's "Farting" TV spot for Dodot mimo wipes, "thicker and spongier" so it isn't "blown away" by what comes naturally to infant.

On posters, Antena 3 Radio says it delivers truth-neither excessive criticism nor praise.

The sound of `Greensleeves' comes from secluded pub until the San Miguel beer truck arrives. Soon the music takes a rumba beat.

Naked men and women go up on an escalator, and then begin coming down in chic clothes on the right: `Come and get dressed,' concludes spot for Galerias department stores.

When `El Pais' added a Sunday supplement of chapters from an encyclopedia, TV spots promoting it explained the meaning of words-like "testicles."

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