Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Fort James Corp.'s Dixie tableware and Reynolds Metals Co. Reynolds Wrap will run the same 7-second tag on TV spots breaking May 4 to boost a joint Don't Do Dishes Day promotion. Dixie shop DDB Needham Worldwide, New York, consulted with Saatchi & Saatchi, agency for Reynolds Wrap, on the tag.
Most Popular
In this article: