Sims joins Zenith

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Zenith Electronics Corp., Glenview, Ill., named William J. Sims president of Zenith Sales Co. The former VP-merchandising manager, consumer video division, JVC Co. of America, becomes the senior sales and marketing executive for Zenith's domestic consumer electronics business. He succeeds Gerald M. McCarthy, 54, who will retire as president of Zenith Sales and exec VP-sales and marketing for the parent company.

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