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Sina.com names DoubleClick as ad solutions provider

Published on .

China's leading Web site, Sina.com, named DoubleClick its provider of ad-management solutions. Under the two-year exclusive agreement, Sina.com will use DoubleClick's DART for Publishers ad management system. To help serve Sina.com and other Asia-Pacific clients, DoubleClick also opened a China data center based in Beijing. The China data center has the capacity to deliver 150 million ads per day. The locally based data center provides increased speed and effectiveness in reporting and tracking of online advertising campaigns.

Copyright October 2000, Crain Communications Inc.

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