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Sirius expected to send $100 mil account to Goodby

Published on .

Sirius Satellite Radio is expected this week to name Goodby, Silverstein & Partners, San Francisco, to handle the estimated $100 million marketing account for the 100-channel, subscription-radio service it expects to launch late this year, an ad industry executive said. Neither Sirius nor Goodby executives could be reached for comment.

Copyright May 2000, Crain Communications Inc.

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