SIRIUS RADIO SIGNS RACE CAR DEAL

Will Sponsor Two Nascar Events

By Published on .

CHICAGO (AdAge.com) -- In an effort to promote its brand to millions of race fans across the country, Sirius Satellite Radio signed an exclusive multiyear, multimillion-dollar marketing partnership with International Speedway Corp.

The deal offers multiple subscriber-acquisition opportunities for Sirius, including title sponsorship of two Nascar Winston Cup events -- the Sirius Satellite Radio 400 in Michigan in June and Sirius Satellite Radio at the Glenn in New York in August.

Sirius will support

Related Stories:
SIRIUS RADIO ROLLOUT AHEAD OF SCHEDULE
Radio Service Reports Widening Losses Following Launch Delays
those events with consumer promotions designed to drive customers to retail outlets.

In addition, Sirius branding will be present in and around all ISC facilities, where Sirius will conduct sampling and demonstrations and offer onsite subscription and activation.

Sirius, a subscription-based broadcaster of 100 digital-quality commercial-free or limited-commercial channels, also sponsors the No. 7 Sirius Satellite Radio Dodge Intrepid R/T.

In this article:
Most Popular