The deal offers multiple subscriber-acquisition opportunities for Sirius, including title sponsorship of two Nascar Winston Cup events -- the Sirius Satellite Radio 400 in Michigan in June and Sirius Satellite Radio at the Glenn in New York in August.
Sirius will support
In addition, Sirius branding will be present in and around all ISC facilities, where Sirius will conduct sampling and demonstrations and offer onsite subscription and activation.
Sirius, a subscription-based broadcaster of 100 digital-quality commercial-free or limited-commercial channels, also sponsors the No. 7 Sirius Satellite Radio Dodge Intrepid R/T.