Four of the top books have undergone redesigns. One of them, Good Housekeeping, is trumpeting its new look with an estimated $750,000 trade campaign breaking today via Jordan, McGrath, Case & Taylor, New York.
It's no wonder then that many executives were stunned and even outraged by the recent news Procter & Gamble Co. was consolidating media buying for the nine magazines in the women's service category-the Seven Sisters plus Bauer Publishing's First for Women and Woman's World-at Saatchi & Saatchi Advertising. At stake is an estimated 600 pages worth more than $30 million in real dollars. The nine agencies who have seen their roles reduced are unhappy. So are the publishers.
"It seems to be treating us all as commodities and it's hard to understand," one publisher said.
Here's a rundown on the Sisters today.