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Site questioned after posting Super Bowl ads

Published on .

Several marketers are considering taking legal action against Photoscape, a Web site that taped and uploaded five Super Bowl spots. "We are investigating this apparent infringement of our copyright . . . and will take prompt and appropriate action," said a spokeswoman from Holiday Inn Worldwide, whose ad appeared online along with spots from Anheuser-Busch, Pepsi-Cola Co., Nissan Motor Corp. USA and Nike. Photoscape, which matches photographers with agency art directors, claims it posted the ads for review, which can be considered legal fair use.

Copyright January 1997, Crain Communications Inc.

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