New site targets dads online

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A new area targeted to fathers launched this week on The Diners Grapevine. Created by Michael Krauss, ex-husband of Joan Lunden and former producer of "Good Morning America" and the "Today" show, the site, called Dads in the Kitchen, offers recipes and information Dads can share with their children. The area will be ad-supported, with banner ads on the home page costing $10,000 per month. The site is said to be negotiating with marketers including Coca-Cola Co., M&M/Mars and Kraft Foods.

Copyright August 1996 Crain Communications Inc.

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