New site wades through telecom clutter

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Simplexity.com, Reston, Va., a free online service comparing telecommunications services for small and medium business owners, launched today in conjunction with the debut of an integrated advertising campaign handled by three Omnicom agencies. Simplexity helps consumers understand telecom services and allows business owners to receive free service bids from major carriers, including AT&T Corp., Cable & Wireless, MCI Worldcom, Qwest and Sprint. The company, which received a $4 million investment from Best Buy Co. earlier this month, will also offer its services through BestBuy.com. Three Omnicom Diversified Services agencies will handle the integrated marketing for Simplexity.com. The Focus Agency, Dallas, will handle mass brand advertising, such as ads running in national publications; Rapp Collins-Dallas will handle database development and a large-scale direct mail campaign targeting small business and RappDigital will provide interactive consulting and integration services.

Copyright January 2000, Crain Communications Inc.

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