Sites can offer Olympics coverage with local ads

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Newspaper affiliates of Zwire!, an online newspaper network, will provide coverage of the 2000 Olympic Games in Sydney, Australia, through a service provided by SportsTicker, an ESPN sports news and information service, and PowerAdz.com, an aggregator of online newspaper content. Zwire! affiliates can add their own local news to the Olympics section, offering targeted advertising opportunities for local advertisers. PowerAdz is signing national advertisers interested in targeting consumers in local markets.

Copyright August 2000, Crain Communications Inc.

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