Online community Sixdegrees
handed its estimated $6 million to $10 million online and offline advertising account to Pagano Schenck & Kay, Boston, Mass., its first agency. Other agencies that made final presentations to Sixdegrees were DiMassimo Brand Advertising and Grace & Rothschild, both New York. Pile & Co., the Boston-based management consulting firm, managed the review.
Copyright October 1999, Crain Communications Inc.