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SIZING UP THE POWER OF TOSHIBA

By Published on .

Toshiba America waxes ironic on such innovations as its large and small power sources in a campaign breaking this week in business and new publications. This spread from Bozell, New York, contrasts the strength of Toshiba's geothermal steam turbine with that of Portege T3400CT, its lightest color notebook computer. Toshiba touts the 4 1/2-pound Portege computer as "quite possibly the biggest thing we've built yet."

The job facing Estee Lauder USA's new agency: modernizing the cosmetics marketer's image.

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