SKIING INTO SUMMER ON MALL MOUNTAIN

Published on .

A selection of upcoming events and properties seeking sponsors.

Expression Session Tour 1995, a ski mountain landing in 17 U.S. cities starting next June, is looking for a title sponsor and presenting sponsors. The mountain will allow skiers and snowboarders to practice their moves at shopping malls, parking lots and parks thanks to technology that keeps its snowpack cold. Sponsorships targeting teens and young adults range between $25,000 and $500,000. Madison Sports & Entertainment Group, Fort Lauderdale, Fla., coordinates. Contact: (305) 492-5000.

Toshiba Tennis Classic is looking for sponsors for the competition, to be held July 29 to Aug. 6 in Carlsbad, Calif. The classic is part of the Women's Tennis Association tournament and will be televised Aug. 5 and 6 on NBC. Sponsorships offering on-site signage, product sampling, and promotion and media packages are priced between $50,000 and $120,000. Promotion Sports, Carlsbad, coordinates. Contact: (619) 436-3551.

Dollars Against Diabetes is looking for four lead sponsors to back its ninth annual nationwide Father's Day fund-raising effort for diabetes research June 18. The effort includes participation of more than 300,000 employees of the building and construction trades and their families in 400 U.S. cities, generating donations for the University of Miami's Diabetes Research Institute. Sponsorship includes corporation identity and product promotion; prices range between $100,000 and $250,000. Resource One, Ann Arbor, Mich., coordinates. Contact: (313) 998-0051.

Freedom Flight America 1995, Dallas, is targeting sponsors at various levels for the cross-country flight of more than 200 World War II era Allied aircraft to commemorate the end of the war. Accompanied by on-ground events in nine cities, the squadron of bomber, fighter, cargo and liaison aircraft takes off July 28 in Long Beach, Calif., and makes nine stops before landing in Brooklyn, N.Y., Aug. 14. Sponsorship includes general product promotion and on-site presence at each stop. Freedom Flight America is coordinating the event in-house. Contact: (800) 687-4800.

Duryea Tour seeks sponsors at various levels for a yearlong nationwide tour celebrating 100 years of U.S. automobile manufacturing, starting in January. It will target car enthusiasts and their families by visiting auto shows, races and other events, with estimated exposure of more than 50 million people. Sponsorship costs range between $150,000 and $500,000. The Anderson Group, Atlanta, coordinates. Contact: (404) 642-8802.

Great Gorge Resort, McAfee, N.J., is looking for 1995-96 season sponsors for its winter ski area and summer water park. Sponsorships, ranging from $10,000 to $200,000, include on-site sales and signage, couponing and on-site events. Already participating: Anheuser-Busch; Arizona Iced Tea and Continental Airlines. Sponsorships are coordinated in-house. Contact: (201) 827-2000, ext. 506.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

In this article:
Most Popular