Sky Latin America names new execs to top team

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LOS ANGELES -- Sky Latin America, provider of a 24 hour direct-to-home digital television service for the alliance of Organizacoes Globo, Grupo Televisa, The News Corporation and Tele-Communications International, has made four new appointments to its top executive team.

Walt Sammis is named senior vice president operations, Bethany Bunnell is vice president creative services, John Duff is vice president programming and Miro Copic is vice president sales and marketing. Sammis will report to David Evans, chief executive officer of Sky Latin America; Bunnell, Duff and Copic will report to Mark Goldman, senior vice president and general manager of Sky Latin America. All appointments are effective immediately.

Sammis and Bunnell both join from News Corp subsidiary Star TV in Hong Kong, the world's first multi-channel pan-Asian satellite television network. Sammis was general manager distribution and marketing at the network, with responsibilities including subscriber marketing, customer service and project management. As director of creative services, Bunnell produced the Star TV logo and was responsible for the strategic development of the network's brand.

Duff brings experience of working in Latin America, both in his most recent post as director of programming acquisition and development for DIRECTV International and as vice president affiliate sales and marketing for MTV Networks International.

Copic joins Sky from Savoy Brands International, a $300m Latin American snack food manufacturer operating in 10 countries, where he was vice president marketing and strategic planning. He spent a large part of his career prior to that at Frito-Lay, where his most recent position was as senior product manager of channel marketing.

Organizacoes Globo is a major Brazilian entertainment company, Grupo Televisa is one of the largest production and media companies in the Spanish-speaking world, the News Corporation is one of the world's biggest media companies and Tele-Communications International is one of the world's major communications and media companies.

Copyright June 1997, Crain Communications Inc.

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