Sky Latin America reaches 275,000 subscribers

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MIAMI -- Direct-to-home digital satellite service Sky Latin America says that as of April 1 it reaches 275,000 subscribers across Brazil, Mexico and Columbia. Sky Latin America is offered by the strategic alliance of Organizacoes Globo, Grupo Televisa, News Corporation and Tele-Communications International. During the first quarter, Sky's subscribers were up 50% over the year-end 1997 figures.

In Brazil, the first territory launched in October 1996, the service recently increased its channels available from 45 to 140. A further increase in subscribers is anticipated since NetSat, the partnership through which Sky operates in Brazil, holds the exclusive DTH broadcast rights to the Brazilian Soccer Championships through next year. NetSat offers telecasts of 10 of the 12 weekly games to subscribers on a pay-per-view basis.

The service launched in Mexico just over a year ago and Sky Colombia went live in December 1997.

Copyright April 1998, Crain Communications Inc.

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