SkyGo launches wireless ad-targeting service

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SkyGo on May 15 launches a wireless platform to target consumers with advertising. Credit-card companies, wireless service providers and Internet companies can license San Mateo, Calif.-based SkyGo's platform to send marketing messages and special offers based on consumer opt-in profiles. The service will be tested in Boulder, Colo., this summer with 1,000 mobile-phone users.

Copyright May 2000, Crain Communications Inc.

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