Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

SkyMall expands to Internet taking client marketers online

Published on .

SkyMall moved beyond airline seat pockets to the Internet Oct. 3, and in the process will introduce many of its merchants to e-commerce for the first time.About 60% of the 90 marketers featured in the SkyMall catalog made the initial jump to Skymall.com. The remaining merchants wanted to see the Internet product first before committing, said SkyMall President-CEO Bob Worsley.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: