SkyMall expands to Internet taking client marketers online

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SkyMall moved beyond airline seat pockets to the Internet Oct. 3, and in the process will introduce many of its merchants to e-commerce for the first time.About 60% of the 90 marketers featured in the SkyMall catalog made the initial jump to The remaining merchants wanted to see the Internet product first before committing, said SkyMall President-CEO Bob Worsley.

Copyright October 1997, Crain Communications Inc.

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