(April 16, 2001) -- Forgetting about a slower TV advertising market, CBS is plowing ahead in inking deals with national advertisers for a skyrocketing $800,000 to $1 million for a 30-second spot in the May 3 finale of Survivor: The Australian Outback.
The first Survivor
series finale, in August 2000, pulled in some $600,000 a spot from sponsors, garnering $35 million in advertising for the two-hour show. Regular season spots for the current Survivor
series have been in the $450,000 to $500,000 range. A CBS spokesman wouldn't comment.
Copyright April 2001, Crain Communications Inc.