Search engine About.com, New York, is slashing ad spending as it seeks to become profitable. The company previously was said to have a $20 million marketing budget, but a spokeswoman said it will spend a negligible amount this year. About.com no longer has an agency of record but has given assignments to Margeotes/Fertitta & Partners, its former AOR, as well as Fallon
McElligott, both New York.
Copyright May 2000, Crain Communications Inc.