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About.com slashes ad spending

Published on .

Search engine About.com, New York, is slashing ad spending as it seeks to become profitable. The company previously was said to have a $20 million marketing budget, but a spokeswoman said it will spend a negligible amount this year. About.com no longer has an agency of record but has given assignments to Margeotes/Fertitta & Partners, its former AOR, as well as Fallon McElligott, both New York.

Copyright May 2000, Crain Communications Inc.

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